Completed during my second year at university and the international pandemic lockdown: live briefs and collaboration with the apparel companies 'size?' and 'Speedo', incorporating outcomes and recommendations based on interviews with the companies' heads and team leaders, and dynamic and interactive brainstorming discussions with them on campaign ideas and clothing range plans. This was a fantastic opportunity to gain exposure, interact, engage and exchange ideas with industry practitioners and business professionals, and to creatively work with them to produce concepts, recommendations, and brand promotional strategies ultimately presented in my pitch.
size? Promotional Pitch
A live brief/collaboration with the company 'size?'
Overview
- Research and Analysis of the brand
- Evaluation of Target Audience
- Market Sector Comparison e.g. JD, Footlocker
- Campaign Proposals e.g. Social Media Development
- Strategy Objectives: Improvements and Goals to improve the business
- Markup Design: Digital Magazine Spreads
size? Campaign Mark-ups
Speedo Brand Report
Overview
- History Research
- Voice
- Sustainability and Ethics
- Promise and Personality
- Analysis of Font Styles, Logos and Taglines
- Online Media Promotion Recommendations
Speedo Range Plan
Collaboration outcome: using InDesign, I produced a magazine for Speedo featuring six of my designs for Speedo apparel, incorporating my ideas and recommendations for sustainable packaging, pricing and launch schedules, and offering informative research and feedback on customer profiles, influencers and trends.
Overview
- Customer Profile Analysis
- Informative Trend Research
- Informative Influencer Research and Analysis
- Adobe Illustrator and Photoshop Design Skills
- Price Point and Production Schedule analysis
- Branding and Packaging Research Breakdown
- Digital Media Promotion Recommendations
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