From the module 'Introduction to Fashion, Media and Marketing.
Skills: research and analysis; developed perspectives and insights into this brand's approach to marketing and merchandising of their fashion products to their target customers and social media influencers; design and layout skills using InDesign and editing images in Photoshop.
Aries Customer Profile
Aries Campaign Plan
Skills: research and analysis on background history, customer profile, psychographics, demographics, vis a vis the brand's current marketing approach, consideration for ethics and sustainability, and the brand mission as a whole.
Objective: synthesise the outcomes of the foregoing research and analysis and present my proposal, vision, campaign plan, and the benefits envisioned for the brand and its customers.
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