Aries Brand Research and Campaign Plan

From the module 'Introduction to Fashion, Media and Marketing.

Skills: research and analysis; developed perspectives and insights into this brand's approach to marketing and merchandising of their fashion products to their target customers and social media influencers; design and layout skills using InDesign and editing images in Photoshop.

Aries Customer Profile

Customer Profile - Aries.pdf

Download PDF • 792KB

Aries Campaign Plan

Campaign Plan.pdf

Download PDF • 5.75MB

Skills: research and analysis on background history, customer profile, psychographics, demographics, vis a vis the brand's current marketing approach, consideration for ethics and sustainability, and the brand mission as a whole.

Objective: synthesise the outcomes of the foregoing research and analysis and present my proposal, vision, campaign plan, and the benefits envisioned for the brand and its customers.